Triad Group PLC

The Client:
Triad Group PLC

The Project:
Two brochures promoting the IT services offered by Triad but to two specific markets.

1. Banks that look after clients with a net worth in excess of £5m
2. Blue chip companies that would benefit from Triads services

The Brief:
One design was to have imagery not associated with IT but that would appeal to people with unlimited funds, the second design was to use traditional IT imagery.

The Solution:
The more difficult challenge was to come up with imagery that would appeal to wealthy people and that would offer no clue as to what the brochure contained until they opened it. The solution was to use images of Monet paintings. The cover would offer a glimpse of a Monet painting but until opened would not be fully revealed. Each page of text had a teaser of the next Monet image. The brochure was printed on a high quality Italian stock, matt laminated, spot UV’d and blind embossed to really enhance the content within.

This principle was applied to the more prescriptive IT brochure.