UK Fire

The Client:
UK Fire

The Project:
Corporate Identity

The Brief:
To create an updated identity for four distinct brand categories to accurately reflect the quality of the products and support services, as well as UK Fire’s overall vision and values.

The Solution:
A dynamic typographical concept for the ‘UK’ prefix was applied to the four brands (UK Fire, UK Britannia, UK Britannia Marine & UK Firemaster) allowing each to work effectively in isolation yet combine cohesively under the corporate banner. This new brand logo was then introduced across all areas of the business, eg literature, signage, displays and re-styled website.