Harts Craftsmen

The Client:
Hart Craftsmen

The Project:
Corporate Identity

The Brief:
Create an image that will open doors for more upmarket clientele.

The Solution:
The answer to this brief was sat on the window sill of Harts workshop. A friend of one of the director’s had created a branding iron with the letters HC. Although unused, the shape that the HC created when rotated created an interesting and relevant icon. This company specialises in making top quality, handmade bespoke kitchens and it made sense that the branding iron was put to use both in the corporate look but also is a practical way of “branding” the products to identify them as being a Hart piece of furniture. Supported with a classy looking corporate brochure utilising both black and white and colour images the transformation was complete.