Hermes

The Client:
The White Organisation for Hermes

The Project:
New product launch advertising campaign - myhermes.

The Brief:
Create an ad campaign to announce the arrival of myhermes, a courier delivery service to go head to head with the Royal Mail Standard Parcel Delivery Service.

The Solution:
The emphasis of this campaign was entirely on the benefit to the customer – no more queuing, free collection from their home at at time to suit them at a fraction of the price of the Royal Mails SPDS. This ad featured the frustration of the owners dog at not being taken for walks down to the Post Office. Whilst humorous the imagery was intended to capture as much interest as copy.